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What Stoneman Douglas Teaches About Advocacy

The following post is from GSPM Adjunct Professor Chris Bender

We’ve reached a seminal moment in how advocacy is done.

Following the awful events at Stoneman Douglas High School in Florida, a garrison of outraged and determined students have used their phones and personal passion to do what scores of elected officials, professional activists, interest groups and community organizations couldn’t: Force cultural change on guns – and in less than three weeks’ time.

These students don’t have a paid campaign manager. There’s no donor strategy. No one is canvassing or thinking about microtargeting. They are doing something simpler and more organic: Speaking from the heart, using Facebook, Snapchat and Twitter to connect with millions of people who share their sadness and frustration, shifting the conversation and creating an imperative for change.

Read the full post on the Public Affairs Council website.

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