The following post is from GSPM Adjunct Professor Chris Bender
We’ve reached a seminal moment in how advocacy is done.
Following the awful events at Stoneman Douglas High School in Florida, a garrison of outraged and determined students have used their phones and personal passion to do what scores of elected officials, professional activists, interest groups and community organizations couldn’t: Force cultural change on guns – and in less than three weeks’ time.
These students don’t have a paid campaign manager. There’s no donor strategy. No one is canvassing or thinking about microtargeting. They are doing something simpler and more organic: Speaking from the heart, using Facebook, Snapchat and Twitter to connect with millions of people who share their sadness and frustration, shifting the conversation and creating an imperative for change.